About ANSRd Labs
A social insight studio studying everyday decisions and turning insights into practical tools.
- Field research → Evidence
- Evidence → Playbooks & tools
- Tools → Safer, fairer decisions
Who we are
ANSRd Labs is a social insight studio that studies everyday decisions—and turns those insights into practical tools. We focus on the "micro" choices people make around transport, trust, food, digital information, education, and dignity, and how those choices scale into "macro" outcomes for communities and cities.
We combine lived experience, field interviews, and behavioral methods to map how decisions really happen— and then publish what works.
Vision
To elevate the quality of everyday decisions across African communities by turning lived experience and social science into practical tools—so individuals, institutions, and cities can choose with dignity, safety, and evidence.
Mission
- • Study how people actually decide (interviews, ethnography, data trails).
- • Build media, toolkits, and pilot interventions people adopt willingly.
- • Tell the story in The Decision Playbook so others can replicate safely.
- • Help citizens, teams, and policymakers make better trade-offs under constraints.
Decision domains
We currently focus on six domains. Explore recent briefs:
Impact (to date)
Numbers update as new briefs, tools, and episodes go live.
Connect
To scope a project or collaborate on field work, reach out. We usually reply within 2 business days.